The purpose of UX Design is to make sure that digital products, websites, apps, programmes or devices generate the greatest possible benefit and are accepted by the users. Especially when it comes to end-user products the truth is: A good functionality just doesn’t do the trick anymore. The final product must have a modern design, be easy to use – no one wants to waste their time reading a handbook – and finally work exactly how the user expects it to. If the product is to sell itself, the overall concept must be convincing and consistent. Incidentally, the same is true for professional and industrial applications: The users expect the same user friendliness they know from “consumer electronics”.
If a UX expert is involved over the whole development cycle, errors can be prevented, as can only mildly satisfied users. The dalibri experts supervise and accompany development projects from the beginning till the end.
User Experience Design comprises:
- UX Research: Who is interested in the product and what do they expect from it? The concept, design and functionality are derived from the answers.
- Concept: The next step is the implementation in form of user flows and wireframes (models of the user interface). The contents and layouts of the screens as well as the workflow are developed.
- UI Design: The user interface takes shape. A consistent system for components, colours and typography as well as mock-ups of the individual screens are created.
- Prototyping: A simulated functionality is added to the screens. The animations are more dynamic. A seemingly functional prototype is created for the user testing.
- User Testing: Are there still any problems, and if so, where? What can be improved? Is the functionality easy to understand? This is an important phase that can save a lot of money. Ideally, testing takes place before and after the development.
According to the motto “fail early”, problems in the concept are detected early on and can be eliminated. In this way, no costly time and work are invested in an approach that simply can’t provide the desired results. That also comprises the assessment and possible readjustment of the user friendliness. A process that must never be omitted, if subsequent unpleasant surprises are to be avoided – not even when developing internal software for companies, e.g. Warehouse Management Systems, or when setting up a new ordering process.